The Surprising Benefits of Sustainable Packaging

The debate about whether sustainable packaging is important to consumers is over. 

sustainable packaging - myth or fact

The facts are clear…

In 2022, 66% of consumers expressed concerns about the environmental impact of the products they purchase. 

In 2023, that number rose to 68%. Compelling… but hold on to your hat…

This year, a study conducted by PDI Technologies revealed that a whopping 80% of consumers are willing to pay more for sustainable products. 

A separate report put that number at 82% and also found that a full 90% of Gen-Z consumers are willing to fork out more for sustainable packaging.

Sustainable Packaging Proves a Significant Selling Point 

According to research by McKinsey, about half of Americans are willing to shell out an extra 1 to 3% for sustainable packaging, with a quarter prepared to pay 4 to 7% more… and 12% willing to go up to 7 to 10% extra. 

The food and beverage industry, in particular, is witnessing a surge in sustainability initiatives, driven by both consumer demand and corporate responsibility. 

Biodegradable and recyclable materials are gaining traction, with a notable emphasis on recycled plastics like PET (Polyethylene Terephthalate – aka PETE), HDPE (High-Density Polyethylene), and PP (Polypropylene).

If your business has been slow to adapt to this trend, we’ve got some inspiration… 

Beyond just environmental stewardship and consumer loyalty to companies that follow their own values, there are… 

3 Surprising Ways Sustainable Packaging is Better for Your Business

  1. Cost Savings: Contrary to popular belief, sustainable packaging can actually save your business money in the long run. Lightweight materials often used in eco-friendly packaging result in lower shipping costs, while reducing waste disposal expenses.
  2. Safe and Allergy-Free: Eco-friendly packaging solutions are typically free from toxins and allergens, providing a safer option for food storage and transport. By prioritizing safety and health, you can build trust with consumers and safeguard their well-being.
  3. Reduced Carbon Footprint: Choosing compostable and biodegradable packaging materials can significantly lower your company’s carbon emissions – enhancing your brand’s reputation as environmentally responsible.

By incorporating sustainable food packaging into your business practices, you not only contribute to a zero-waste future but also unlock numerous benefits for your brand and bottom line.

Our experts at Arnold Packaging are available for a free consultation for any of your packaging needs. 

Call us at 855-276-6537 or submit a quick form and we’ll get right back to you.

Laura Cadden
Arnold Packaging
Protecting Your Product and Your Profit